Instagram has announced that it will soon begin rolling out 60-second video capabilities for its users, “one step of many you’ll see this year” according to the company’s blog post.

The app currently has a maximum duration limit of just 15 seconds.

Instagram says user engagement with video has jumped 40 percent over the last six months as a contributing factor to the expanded time limit.

iOS users will get an added bonus: the ability to stitch multiple video clips from their camera rolls together into a single video.

Prediction: soon, all social media platforms will be the same.

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