If you want to reach families, Voice is the way to get into the heart of the home.

According to Amazon’s data, most people put their Alexa’s in the kitchen, for hands free internet use. (Great to make a music selection while cooking.)

And unlike a computer it is not just you and a screen, the whole family joining in.

2019 will be the year of Voice – the smartphone for the next decade – and it will have profound knock on effects.

The success of Voice will make Amazon the most valuable company in the world – easily surpassing Apple – with a one trillion market capitalization.

FMCG companies will merge as they realize that Voice is a nightmare for them – it’s Amazon’s attenpt to disintermediate brands. (Ask Alexa for batteries and the only choice Alexa offers you are Amazon’s own Amazonbasics brand. Sorry, Duracel, you are screwed.)

Even the mighty Netflix will stumble as Amazon threatens to outspend them on original content.

 

 

 

 

 

 

 

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