Millennials check email more than any other age group, and nearly half can’t even use the bathroom without checking it, according to a recent Adobe study.

98% of Millennials check their personal email at least every few hours at work, while almost 87% of Millennials check their work email outside of work.

It is also the channel where direct marketers get the highest ROI ($39 for every dollar spent, according to the Direct Marketing Association).

Here are four tips for optimizing your email newsletters for Millennials.

1. Mobile is a must. Obviously.
2. Timing is everything. Looking at opens and clicks won’t get you anywhere without analyzing the day of week and time of day those emails are opened and clicked. Example:  Millennials are more likely than any other age group to check email while in bed (45.2%).
3. Pictures are worth a thousand words. Millennials are thinking and communicating in images, so marketers need to optimize emails for images and allow for quick feedback through emoji.
4. Less is more. Many Millennials want to see fewer emails (39%) and fewer repetitive emails from brands (32%).

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Posted in: Content strategy, Infographic by Furthr