Here’s how American Apparel poses men in a unisex blue button down.

Here’s how they advertise the same shirt using a female model.

And here’s what it would look like if a male model adopted the exact same pose.

And in case you don’t get the point. Here are two American Apparel models advertising the same shirt in rather different ways.

Here’s how American Apparel sells a unisex flannel shirt to a man.

And here’s how the retailer thinks it should look on a woman.

A plain button down shirt is advertised using women posing behind glass tables.

Men, not so much.

 

Occasionally, women are allowed to wear pants.

 

 

 

 

 

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