Google plan to disrupt university education in the US and beyond.

Google’s new education programme teaches students in-demand skills for six months – costing less $100 a month. That’s a fraction of sky high US tuition fees which run to tens of thousands of dollars a year.

Google is focusing its efforts on teaching UX design, data analytics and project management. These have high growth potential – the data analytics market alone is expended to grow 30% by 2023.

Higher education meanwhile is ripe for disruption. In the US, higher education prices have exploded by a factor of 16 since 1978. Meanwhile middle class wages have remained stagnant.

Why education? Big Tech is hungry for growth and very few sectors offer the growth in earnings needed to double market cap using existing resources.

With such a big prize, Google will leverage its 120K workforce and turn it on education. Given their monopoly on search, marketing new courses will not be an issue.

Make no mistake, this is the start of Big Tech’s disruption of higher education.

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