Online it’s called a ‘glanceable user interface’, offline, it’s a magazine front cover – but both have about three seconds to tell their story. Time Inc’s brief was to take their market-leading food title, and develop ways to increase both the potency of its branding and newsstand cut-through. Critically, new straplines were tested, along with compelling coverline promises, images, and dramatic, easy-to-see design decisions. Covers shown with permission.

 

 

 

 

 

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