Big data is widely discussed but not widely understood by many marketers.

Yet they are being asked to weigh in on its opportunities and costs. Marketers setting out on their journey can use this course as an introduction to common big data concepts, tools and examples. Then they’ll know the right questions to ask ad tech and service providers

Programme

On this intermediate/expert course you will learn what so-called ‘big data’ can and cannot do, where it comes from, how to generate your own and where to access free data.

You’ll cover:

The privacy laws of the UK, EU and around the Globe

The key requirements and the ‘how to’ of Privacy by Design (PbD) and Privacy Impact Assessments (PIAs).

How the marketer, web/app developer and the CMO respond to questions about privacy and compliance with the law.

Who should attend?

CMOs, marketing directors, agency heads, web development team leaders, app developers.

How will I benefit?

See where the world is going and how to direct your marketing strategies.

What will I learn?

• Big data program management
• How to implement a big data-driven marketing project
• Define and understand the key elements of success

Your trainer

Neil is the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment. He’s also the co-creator of Fraggl, the brand new Twitter curation app I’m building with AdaptiveLab.

I’m interested in a Big Data training course.

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