According to new data from Chartbeat, the vast majority of traffic growth publishers are seeing from platforms is now coming from Google AMP (Accelerated Mobile Pages) — or fast-loading mobile article pages on Google Search and Google News.

Why it matters: As Facebook pulls back from publisher traffic referrals in the News Feed, Google General Counsel Kent Walker says Google is “doubling down” on news, specifically using Google AMP. The data from Chartbeat shows it’s working. (Axios).

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