Last week, I wrote a story called Welcome to 2016. Facebook just killed your website forever about how Facebook’s Instant Articles is killing website traffic. It became the best read story on ad industry bible Campaign’s website.

In the piece, I explained that by keeping readers of a websites posts on the social network site, Facebook were able to split any ad revenue with the content creator.

Well, that strategy is working. Facebook have just registered a record profit.

The social networking giant posted a $1.6 billion profit for the three months ending December, up from $701 million a year earlier.

That means Facebook has created a $13billion mobile-ad business in four years.

The company is also closing in on another mark: 1 billion users who check its flagship app everyday. At the rate it’s growing, about 25% each quarter year-over-year, it could pass the threshold as soon as this quarter.

It reported 934 million daily active mobile users at the close of 2015.

I’m interested in a FREE content audit

 

Posted in: Content strategy, Infographic of the day