In terms of predicting election results, Google smashed Facebook.

Google searches of presidential candidates in the New Hampshire area corresponded closely to the outcome of the state’s primary.

But if Facebook Likes were votes, the outcome would have been far different – their results were way off the final result.

It appears that Facebook is more “emotion” and Google is more “intention”.

This is significant: Google is the largest aggregation of our intentions in human history and is better at predicting what we are going to do than anyone else.

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Posted in: Digital Training, Infographic of the day