Imagine, if you would, that you work for a company that sells bananas.

Each month your boss gives you targets for selling bananas. In the last month he sets you the target of selling 100 cases of bananas. But you only sell six. What do you do? If you come clean he will fire you for being rubbish at selling bananas. That is your job after all.

But here’s the thing. The boss never checks to see how many cases of bananas you actually sold. So, you know, you could just tell him you sold a bit more than you actually did.

What would Mark Zuckerberg do? Hard to say, but we now know what Facebook in Australia would do. They would say they sold 100 cases of bananas.  And they would collect their salary and do the same thing next month too.

Read more of my article for Media Briefing here.

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