Disruption innovation is bunk
September 3, 2014
Furthr’s Andy Pemberton just rushed out this piece for Marketing magazine, have a look if you get the chance. In it he suggests that the idea of “disruption innovation” may need to be mothballed. (And as this chart shows, old companies seem to being doing better than new, sexy disruptive ones, whatever the headlines say).
Posted in: Infographic of the day