Don’t miss out on this fantastic masterclass – book your place now and learn how to create infographics that really make an impact.

Content

• How to construct an infographic for your target audience
• The principles of data storytelling – data visualisation as five-act play
• Advice on creating persuasive infographics that drive traffic to your website
• The importance of relevance, timeliness, exclusivity and emotion within infographics
• Sharing infographics on social media – how to maximise impact and engagement
• Delivering on-brand infographics on the right platform at the right time
• Content strategy for data visualisation – brand, content, platform, feedback Best practice case studies for static and dynamic infographics
• Practical drawing exercises, with opportunity for feedback on work carried out in the class

Please note: Although this course will cover different data visualisation software options, this is not a software training course. Practical exercises are carried out on pen and paper. What to bring Please bring along any data that you’re working on. Pens and paper will be provided.

Your trainer

Andy Pemberton, is a content expert with international experience. He edited Q magazine in London, launched Blender magazine in New York, which won Ad Age’s Launch of The Year, and also edited Spin magazine.

He has written for the New York Times, GQ, Esquire, The Sunday Times, The National (Dubai), and the world’s largest newspaper, The Times of India. He trains social media, data visualization and content strategy. He is also a leading data visualization expert, and includes the United Nations, the World Food Programme, and Aviva among his clients. He is a judge at this year’s British Media Awards.

Posted in: Digital Training, Infographic of the day