This is a great editorial idea from my good friends over at Esquire. But having rolled the ball to the top of the creative hill, they stop before they get to the top.

“Is this the most influential haircut in Britain?” asks the headline. Obviously Esquire think so, else they would not have gone to this trouble to commission a photo and come up with a great headline. So why not say so? The question mark at the end makes Esquire look uncertain, equivocal and weak.

Golden rule: if you have to put a question mark at the end of your headline, then the answer is “no.” Queen to retire? No, because if she was, the headline would read Queen to retire. Next!

 

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