China now has the world’s most developed and largest social commerce market, with social sales reaching $672 billion in 2015.

The success of social commerce in Chinais all about obtaining and sharing information about products on social media platforms.

40% of shoppers in Chinese will share their experience with a purchase or product online versus just 10% of shoppers in Western markets.

Loyalty programs, social ad products, and B2C direct messaging are just a few features available on messaging apps that brands could take advantage of.

Brands can also send direct messages to consumers on Snapchat, Facebook, and WhatsApp.

But if brands are looking to be present on just one platform, WeChat is a must as it has all of the commerce-related features.

Need social media training? Contact Furthr’s Andy Pemberton today

Posted in: Infographic of the day