“No title, no infographic” is one of the catchphrases Furthr employs when explaining how best to realise data in easy to consume, exciting visualisations.

In the case of AVIVA, the title could not have been simpler. Aviva 2013 was a summary of their progress as a business halfway through the year, and also a description of the direction the company were to take in the future.

When the dynamic and static infographic was launched to coincide with their half-yearly results, the effect was electric. Thanks to the clearly-described position and “forward guidance” contained within the infographic, Aviva’s shareprice leapt 2% when the news hit the wires.

Furthr’s infographic was later celebrated in a two page spread in Corporate Communications Magazine.

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