Amazon has a new strategy for its advertising business.

It promises advertisers the chance to target Amazon buyers who are ready to purchase something.

The promise of higher conversions makes Amazon a potentially more compelling option for advertisers than Google.

Sellers can promote their products through advertising, customers get relevant ads for products they’re likely to buy

Locked in a price war with Walmart, Amazon  is betting on a strategy of using ads as an additional revenue stream to further lower the price of the goods it sells.

 

Posted in: Infographic of the day