Amazon shoppers are more likely to search for unbranded terms than brand names
May 27, 2016
Amazon shoppers are more likely to search for unbranded terms than brand names, says a new study.
FMCG marketers pour billions of dollars into advertising, and Amazon also encourages brand loyalty through subscription programs like Dash and Subscribe ‘n Save.
However, new findings suggest that most Home Care brands need to do even more to remain at the top of consumers’ minds.
Posted in: Infographic of the day