Amazon Dash brings us closer to automatic retail

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Press the white, round button on the Tide-branded Amazon Dash Button on your washing machine. It’s lozenge-shaped, about three inches long, faced with a black bezel sporting the washing powder’s logo. The smooth, concave button is a pleasure to push. A white LED flashes, and you have ordered Tide, or Depends, or Kraft Mac & Cheese, or a dozen other household products.

Your product arrives two days later. Amazon Dash is a big deal.

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It’s already successful-  75% growth in the last quarter with 1500 products ordered off it every day.

Secondly, it brings us a step closer to fully automated retail.

What is e-commerce but an attempt at convenience? Amazon Dash goes further by moving the act of buying something slightly closer to the moment when the need for it arises.

It’s Amazon’s 1-Click button made flesh and the first tangible sense of the internet of things.

Posted in: Infographic of the day

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