Amazon Dash brings us closer to automatic retail
Press the white, round button on the Tide-branded Amazon Dash Button on your washing machine. It’s lozenge-shaped, about three inches long, faced with a black bezel sporting the washing powder’s logo. The smooth, concave button is a pleasure to push. A white LED flashes, and you have ordered Tide, or Depends, or Kraft Mac & Cheese, or a dozen other household products.
Your product arrives two days later. Amazon Dash is a big deal.
It’s already successful- 75% growth in the last quarter with 1500 products ordered off it every day.
Secondly, it brings us a step closer to fully automated retail.
What is e-commerce but an attempt at convenience? Amazon Dash goes further by moving the act of buying something slightly closer to the moment when the need for it arises.
It’s Amazon’s 1-Click button made flesh and the first tangible sense of the internet of things.
Posted in: Infographic of the day