A supermarket sustainability ratings system is being considered by Behavioural Insights, a government backed team that use behavioural economics to influence public behaviour.

It would give food retailers such as Sainsbury’s or Lidl – a clear overall sustainability score so consumers would only need to make one sustainability decision over where to shop instead of considering each individual product.

Subconsciously people are more receptive to habit alterations in times of upheaval as the world is experiencing right now du to the Corona Virus.

For that reason Behavioural scientists are seeing this moment as a potentially exciting window for change.

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