What is the optimum length for a post. Execs at Trinity Mirror Digital believe it is 300 words. My old colleague David Hepworth agrees.

 It would take you two minutes to say three hundreds words aloud, which is about as long as most people are capable of concentrating on the average speaker. With three hundred words, a reader can glimpse the end of the piece at the same time as he can see the beginning. In that instant of scanning they are sizing up the job. Therefore the first thing you have to do is give them some idea of the task in hand. You shouldn’t need a word-count. Three hundred words is, if you like, a screen-full.

Google requires 250 words of text before it can index a story for search.

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