Hey ASOS, pure- play digital e commerce sites could be over.

A recent study showed that click and collect – in-tsore pick up of online purchases – boosts sales by 12%.

Extending the service to include in-store returns, boosts sales by 18%.

In that context, pure play commerce is just not viable. No wonder Amazon just let slip they are opening 3-400 stores.

Are you reading this, ASOS?

I’m interested in Furthr’s digital training. 

Posted in: Infographic of the day