What’s next for retail.

This new strapline was the key to unlocking a fully realised content solution for the London foresight agency GDR; a simple, yet powerful phrase anyone could understand. Working with Furthr partner Andy Pemberton, core brand values were established and then set to work across both design and tone of all GDR’s communications. Over six months in 2013, traffic to the GDR website doubled, email newsletter open rates hit 50% and GDR signed new clients including Microsoft and Chanel.

GDR’s primary demonstration of value has always been a quarterly report, pulling together case studies, trends and analysis from around the world. Crystalising their proposition in print is still a vital part of the business model, so Furthr’s content strategy began here.

The book was completely overhauled, new headlines, new navigation, new grids.

Key to the content strategy was to make sure every case study had the same headline across print, online, social and newsletter. This meant GDR could demonstrate both content ownership and tone of voice.

The visual branding was completely overhauled, with a redrawn logo, new social icons, colour palette, typography and keynote templates.

The paywall website was a big innovation for GDR, allowing them to monetise their content on an international scale.Furthr worked closely with both the business and web developers Rawnet to deliver UX, UI, visual branding and usability.

The design, tone and content strategy worked across their all-important presentations too.

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