15 companies changed their logos this year. Here are the winners and losers
Last week, Netflix quietly tested a new logo on its YouTube page. But Netflix isn’t the only company to tweak its corporate image this year.
2014 has seen changes to a number of iconic logos, including Cadillac, Olive Garden, and Reebok.
Some of these brands, have made a couple of minor changes to their logos. Others, like Reebok, chose to completely re-imagine their brand identities. Here’s a selection.
In March this year Olive Garden switched their logo from this…
To this generic effort.
Bacardi switched from this dated logo…
To this much cleaner version. A vast improvement.
PayPal changed this…
To this. The interlocking P’s are supposed to represent more human interaction.
Black & Decker bid adieu to the ampersand…
And replaced it with a trendier + sign.
Reebok’s old logo did not match up to Nike’s swoosh or Addidas’ three stripes.
But they have not fixed it with this baffling pyramid.
This is a bit plain.
But this looks like the Beats by Dre logo (on the right)
.
The V in Visa used to have a flourish of yellow.
Now it’s an altogether moodier darker hue.
