Desktop web search, the product that made Google a household name and created one of the greatest advertising businesses of all time, is now likely in permanent decline, as this chart shows.

Overall, search—and Google—are still growing, now fueled by mobile search and video advertising. Google said in October that more than half of all worldwide search queries are conducted via mobile. (In May, it had disclosed that mobile searches outnumbered desktop queries in 10 countries, including the US.)

The mobile era hasn’t resulted in any sort of collapse of Google’s ad business.

Google’s overall “Google Websites” business—mostly search ads, but also YouTube, Google Maps, etc.—grew sales 14%, 13%, and 16% year-over-year during the first three quarters of 2015.

 

 

Posted in: Infographic of the day