Facebook is changing fashion forever.

The utter dominance of the social media giant is reshaping all sorts of industries, but Fashion undergoing a major transformation.

The speed between each new product range is getting faster. Like social media itself, fashion is becoming “always on.”

In 2015, Net-a-Porter grew the number of new products arriving online by 14%, Saks Fifth Avenue by 13%, Farfetch by 11%, and Nordstrom by 7%. Adidas recently opened an extra-fast “Speedfactory.”

Millennials became the largest generation in the US labor force this year and are poised to become the biggest buyers of luxury products in the next few years.

This demand for immediacy is most pronounced on social media, where fashion brands connect with millions of customers in real-time. This year saw Facebook, Pinterest, and Instagram testing “buy” buttons that offer an even more immediate way to buy from the media stream.

“Fashion has changed, and it’s continuing to change because, fundamentally, people get bored quicker,” as Jonathan Anderson, the wunderkind of British fashion, told WWD after taking over at LVMH-owned Loewe last year. “When you see it, you want to buy it.”

 

 

 

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