How to win a pitch on your opening slide

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Look at this opening slide. Could it be any simpler? It identifies what is truly important and makes that clear. Everything else is removed.

The Helvetica font is familiar and reassuring, the colour red is exciting – the two emotions that MUST be in your presentation.

To learn more tricks of the pitching game, take our Masterclass. The title is in the slide

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The global transition from TV to internet as the main entertainment medium will finally be completed by 2019

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Next year, people around the world will spend more time online than they do watching TV, according to new data from measurement company Zenith.

In 2019, people are expected to spend an average of 170.6 minutes each day on online activities like watching videos on YouTube, sharing photos on Facebook and shopping on Amazon. They’ll spend slightly less time — 170.3 minutes —watching TV.

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Powerpoint mastery: how to create a successful pitch deck

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This Workshop is a unique proposition, as unlike other training courses, there are two trainers, not one.

The course has been developed by Furthr’s Andy Pemberton and Andy Cowles, a creative director with an international reputation, whose credits include Rolling Stone and Marie Claire.

This workshop is being delivered to a wide range of corporate clients in the UK and beyond. Here is an example of some of the modules contained in the one day course:

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Pitch deck clinic. Delegates and trainers take apart five recent decks from international brands. We discover what works, and what doesn’t.

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The goals. Nothing is more important than the audience, the benefit, and your tone. We show how to focus on the right goals.

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Fix this slide. We demonstrate the five key aspects of designing a successful slide. Delegates rework a test case slide and dramatically improve it.

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Stagecraft. Your audience buys you before they buy the deck. We look at winning TED talks and together, establish the five things you need to know

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Fix The Build. A trainer-led walk-through of five builds you have to know. This is not a software training course, but it’s still important to understand how to work PowerPoint and Keynote to your advantage.

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Backstop templates. When in doubt, these tried and tested templates will deliver both rational and emotional engagement.

Interested? 

Contact Andy Pemberton for course details.

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Trump country is losing people

countiesRural counties, particularly in the Midwest and Northeast, are losing people at a drastic rate due to higher death rates than birth rates and more people moving away than moving in

2016 was a “demographic anomaly, says Richard Fry of the Pew Research Center. The rural areas that voted for Trump are not likely to have as much impact on future elections. 

Instead, “it will be demographic subgroups like racial minorities and women who will be more likely to sway things.”

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Australia’s confidence in the US has collapsed

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A poll today from the Lowy Institute, a think-tank, shows barely a majority trust America, the lowest in 13 years of polling. Australians trust Britain, Japan, France and India more. Donald Trump’s presidency has much to do with this. Among nine world leaders, only Vladimir Putin and Kim Jong Un inspire less confidence.

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Experts are way more trusted than social media celebs. But the quality of the communication is crucial

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Technical experts and their peers are considered the most credible for information on social media, according to the latest 2018 Edelman Trust Barometer survey. By comparison, celebrities, corporate executives and journalists are considered far less credible.

But there’s a twist.

When it comes to determining whether or not content from a brand on social media is credible, most respondents said that the quality of a person’s writing or visuals was the most important attribute towards making a judgement call on the brand.

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Traditional ad mediums are dying

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U.S. digital ad sales will be the only type of ad medium to grow significantly this year, and much of that growth can be attributed to the rise in social, video and search advertising bought on Google and Facebook-owned properties, according to the latest global ad forecast by Magna, an agency within Interpublic.

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PowerPoint mastery – how to create a successful pitch deck

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I thought I’d drop you a note about the new course I am doing with design legend Andy Cowles (Rolling Stone) and The Guardian Masterclass.

It’s called PowerPoint Mastery – How to create a successful pitch deck. We did our first masterclass last Tuesday. ATTACHED in a pensive pic of co-presenter Andy C at The Guardian, minutes before we started. Our next course is for Saatchi & Saatchi on July 24 at their office.

If you think your team would benefit from our masterclass, I’ll send you details.

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Tesla stick will drop 30–50% in the next 12 months

1526314653557-1There is trouble at Tesla.

Management staff have left and now CEO Elon Musk is dumping 9% of the workforce.

It is not so surprising.

Tesla is an amazing product, but has been mistaken by investors as an internet firm.

Tesla lacks the frictionless networking effects of a Google or Facebook and doesn’t have the Hermés-like margins of an Apple (up to 40%).

Yet, it’s trading at a valuation more reflective of a firm that can scale like a Facebook or generate the profits of an Apple.

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Experts say a car manufacturer should have  20% of production volume in cash on hand.

Tesla’s production volume is worth $25B so they should have $5B in the bank. Tesla has $2.7B.

By the end of the year Tesla analysts will begin wringing their hands over concerns about the firm’s liquidity

This fear, coupled with rising interest rates, could mean Tesla stock drops 30–50% in the next 12 months as markets realize it’s a great car company, not a tech firm.

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