Quartz is a content site that actually makes money

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Quartz is a content site that actually makes money.

in 2016 they made one million dollars on thirty million in revenue. That is a 60% year on year growth rate.

Quartz is a mobile first content site financed entirely by digital advertising.

Even though, Facebook and Google currently attract 80% of ad spend, Quartz’s elite audiences lets them charge up to three times the rate of other news sites.

Quality content and original reporting still matter.

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Old people love instagram

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The average person will spend five years of their life on social media. That is more time than eating or socializing.

Forget millennials, Middle aged people are the heaviest users of social media, spending seven hours a week on social networks.

Users aged 45-74 are most influenced by Instagram ads. Older people are most likely to search for products after seeing promoted posts.

It’s crazy that people are being paid to be influencers on Instagram.

 

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Pepsi’s appalling Kendal Jenner ad shows why you should leave creativity to the professionals

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Kendal Jenner’s new Pepsi ad has been removed from YouTube, but you can read a second-by-second of breakdown here.

Here’s the gist: For more than two minutes, we see a cellist, a Muslim woman in hijab and Kendall Jenner join a diverse crowd of street protesters who are marching for some nondescript cause. The cops are there. Kendall hands one a Pepsi. Everyone’s happy.

One critic wrote: “When you decode the spot you get a whole different story — all you people of colour can prance about all you like but it takes a beautiful white girl to really make something happen.”

Another wrote: “How completely insanely clueless do you have to be to create a “protest march” in which everyone is beautiful, everyone is under 25,  and no one is angry? And someone is holding a sign saying “Join the conversation.” Really? Join the fucking conversation?”

“We did not intend to make light of any serious issue,” Pepsi said. “We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

Interestingly, the ad was created by Pepsi’s in-house content studio.

According to Digiday, Pepsi “hopes (it, the content studio) will let marketers, not agencies, sit in the creative driver’s seat.”

In other words: Let the waiters do the cooking.

Nice move, Pepsi.

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Brexit tracker: Theresa May has given up on a central plank of her Brexit policy less than a week into Article 50

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Theresa May has given up on a central plank of her Brexit policy less than a week into Article 50, writes Ian Dent.

Not long ago, the prime minister was warned that she had no chance of sorting out the European divorce settlement, a transitional arrangement and a final trade deal in two years. She ignored those concerns.

“I want us to have reached an agreement about our future partnership by the time the two-year Article 50 process has concluded,” she made clear in her Lancaster House speech.

But today the message is rather different. The prime minister has admitted it cannot be done.

The prime minister is going to spend the whole of the next two years battling about money and the EU citizen residency issue.

She will hopefully also find time to negotiate transitional arrangements, although these seem ever-more likely to be a simple ‘grandfathering’ of existing rights and responsibilities, probably including free movement and European Court of Justice jurisdiction.

And then, finally, at the end of it all, she will come back with a sheet of A4 saying the Europeans want tariff-free, frictionless trade and so do we.

That’s what the Commons will vote on and what the British public will be expected to base their judgement on when going to the polls in 2020. After all that work, we’ll be hardly any further than we are now.

The Brexit government’s confidence about the rigid two-year timetable didn’t even survive a week’s contact with the enemy.

Already, they are capitulating to EU demands, as they were warned would happen unless they formulated a more realistic strategy.

 

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