The global market for bottled water has grown by 9% annually

March 30, 2017

20170325_WBC226

According to Zenith Global, a consulting firm, the global market has grown by 9% annually in recent years and is worth $147bn, reports The Economist.

The main reason is changing lifestyles. People are spending more time, and eating more of their meals, away from home. They are also switching from soft drinks and alcohol to healthier fare. Data from Beverage Marketing Corporation (BMC), another consultancy, show that consumption of bottled water overtook that of sugary soft drinks in America in 2016 (see chart).

Posted in: Infographic of the day | Leave a Comment

A court is expected to approve payments to 3,700 former students of Trump University today.

March 30, 2017

trump-drew-09-21

A court is expected to approve payments to 3,700 former students of Trump University today.

The man who is now president set the business up to flog courses to those eager to prosper in the property business.

The company offered a free introductory seminar. Teachers were then encouraged to sell them courses starting with the “one-year apprenticeship” ($1,495) and going all the way up to the Gold Elite course ($35,000).

Ads for the company boasted that Donald Trump handpicked the teachers. In a subsequent deposition, he could not remember meeting any of them. The students sued.

The Trump organisation said it would not settle. Then it did.

“While we have no doubt that Trump University would have prevailed at trial based on the merits of this case,” it said in a statement, resolution would allow Mr Trump “to devote his full attention to the important issues facing our great nation.”

Posted in: Infographic of the day | Leave a Comment

Branding, content strategy and design for retail trend consultants GDR

March 28, 2017

new-gdr

What’s next for retail.

This new strapline was the key to unlocking a fully realised content solution for the London foresight agency GDR; a simple, yet powerful phrase anyone could understand. Working with Furthr partner Andy Pemberton, core brand values were established and then set to work across both design and tone of all GDR’s communications. Over six months in 2013, traffic to the GDR website doubled, email newsletter open rates hit 50% and GDR signed new clients including Microsoft and Chanel.

gdr-boo-jacket-2

GDR’s primary demonstration of value has always been a quarterly report, pulling together case studies, trends and analysis from around the world. Crystalising their proposition in print is still a vital part of the business model, so Furthr’s content strategy began here.

GDR-new-contentsGDR-mapGIR51-CS-Nudge-ACGDR-nudge-2GIR51-CS-Nudge-AC1GDR-udge-chocolate

The book was completely overhauled, new headlines, new navigation, new grids.

GDR-facebookAC

Key to the content strategy was to make sure every case study had the same headline across print, online, social and newsletter. This meant GDR could demonstrate both content ownership and tone of voice.

GDR-logo.AC

The visual branding was completely overhauled, with a redrawn logo, new social icons, colour palette, typography and keynote templates.

GDR-paywall.AC

The paywall website was a big innovation for GDR, allowing them to monetise their content on an international scale.Furthr worked closely with both the business and web developers Rawnet to deliver UX, UI, visual branding and usability.


The design, tone and content strategy worked across their all-important presentations too.

GDR report template (dragged) 6-page-001

GDR report template (dragged) 2-page-001

GDR report template (dragged) 7-page-001

GDR report template (dragged)-page-001

 

Posted in: Content strategy, Design and branding | Leave a Comment

Britons’ view of economic impact of Brexit turns negative as government gets ready to trigger Article 50, reports The Daily Mail

March 28, 2017

03A64C9300000FA0-4353230-image-a-27_1490622665202

Even the Daily Mail have started to realize that Brexit is turning toxic.

According to the latest household finance index survey by IHS Markit, reports the Daily Mail, Britons have become increasingly pessimistic about the long-term effects of Brexit on the economy

Just days before the UK triggers Article 50 to formally set the Brexit process in motion, the research firm found even the older generation and the poorest households, who were initially the only segments of population to be optimistic about Brexit, have changed their minds.

3EAE113600000578-4353230-The_very_poorest_families_who_were_the_most_optimistic_have_beco-m-24_1490622571582

3EAE107400000578-4353230-Sentiment_shift_Older_generations_have_now_become_pessimistic_ab-a-26_1490622597186

And in the North East, which was one of only four out of the 11 regions to be positive on balance shortly after the referendum, has now turned negative.

The survey comes as job site Indeed warned that EU workers’ appetite for the UK jobs market was cooling ‘dramatically’.

Since the start of 2017 the number of people in other EU countries searching online for UK jobs has slumped by 18 per cent, according to Indeed.

3EABFA2800000578-4353230-image-a-21_1490622549959

Posted in: Chart of the day, Infographic of the day | Leave a Comment