How the print media can save itself

February 3, 2017

Print media is in structural decline.

The reason is the internet.

Except that the print business has not been smart about protecting its content. Instead of charging for it they ahve given it away fro free. Guess what? Its business model has collapsed.

But it doesn’t have to be this way.

Print media should take a leaf out of the book of the music business and cable TV in the US.

Bind together and licence all of your premium content to the highest bidder.

Then let all the other social media platforms be a sewer of cat pics and fake news.

Baidu isn’t allowed to crawl Alibaba’s content. ESPN does not let Time Warner crawl its content for free.

Print media has been dumb.

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Whilst defending Trump’s efforts to limit immigration, PayPal billionaire Peter Thiel sought to become a citizen of New Zealand

February 1, 2017

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Documents detailing his 2011 approval for citizenship in New Zealand have come to light as Peter Thiel, a prominent Trump supporter, defends the president’s efforts to limit immigration.

In the application, Thiel noted that he did not fulfill the residency requirements and said that he did not intend to live in the country if he secured citizenship.

He got it anyway.

Peter Thiel, you will recall, is also the billionaire who secretly backed the Hulk Hogan lawsuit that shuttered Gawker.

 

 

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Facebook releases fourth quarter results. But there is trouble round the corner.

February 1, 2017

 Analysts expect another blockbuster quarter for Facebook as the company releases its fourth quarter results. The company is building on its dominance in mobile advertising.

Investors will be watching to see if Facebook can maintain its dizzying pace of revenue growth, which may require (paywall) capturing some advertising market share from TV companies.

But Facebook also faces trouble.

P&G’s Chief Brand Officer Marc Pritchard told agencies and media on Sunday at the Interactive Advertising Bureau’s annual “leadership” conference that the digital ad jig is up.

He said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don’t comply with its new rules. Those rules are:

1. A standard “viewability” metric.
2. Fraud protection
3. Third party verification of metrics.

Pritchard called online media practices, “murky at best and fraudulent at worst.”

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