Legalized marijuana is on fire

January 16, 2017

By 2018 California will join seven other states that have legalized marijuana.

Herb registered $7 billion in revenue in US and Canada in 2016, up 30% from 2015.

Spend on grass is predicted to reach $20billion by 2021.

That is the equivalent of the GDP of Afghanistan with 25% year on year growth.

That rivals the growth trajectory of cable in the ’90s and Broadband internet in the noughties.

 

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Facebook is going to start testing a new “mid-roll” video ad format

January 16, 2017

Facebook is going to start testing a new “mid-roll” video ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.

Facebook say they will sell the ads and share the revenue with publishers, giving them 55 percent of all sales.

Meanwhile on Facebook’s other platform, Instagram, there will be ads between Stories. 

The ads will take up the full phone screen and otherwise seamlessly transition from one account to the next.

Instagram will soon begin with ads from more than 30 companies — including General Motors, Netflix, Airbnb and Capital One — before expanding to all advertisers in coming weeks.

It will monitor feedback to determine how often the ads will appear, said James Quarles, the vice president of Instagram Business.

Snapchat, which has 150 million daily users over all, runs similar ads.

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The store checkout is soon to be a thing of the past

January 6, 2017

jeff bezos illustration

Last year Amazon launched its first brick and mortar store called Go.

The big innovation? No checkout.

Could this be the shape of things to come? Will stores do what Hotels have already done and make checking out a thing of the past, freeing staff to work in a service role? We think so.

It’s now Jeff Bezos’s world, we just live in it.

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2017: the year the brand finally died

January 4, 2017

I have talked about the death of the brand before, but I think that 2017 will be – officially – the death of the brand.

The fact is that fewer and fewer people can name their favourite brand in most categories.

When you compare search volume growth for brands versus search growth for categories the difference is marked.

In apparel 9% of search growth was for brands as opposed to 15% for categories.

In accessories search growth was 6% for brands and 20% for categories.

In shoes the difference was 6% growth for brands versus 27% growth for categories. The list goes on.

 

 

 

 

 

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Prediction: in 2017, Amazon is going to hard into starting its own label

January 4, 2017

In 2017 Amazon is going to hard into starting its own label.

It makes sense for Amazon to control the whole value chain.

Amazon already sells 16% of all baby wipes sold online. Amazonbasics own brand also sells a third of all batteries sold online in the US.

They’ve already entered fashion but found it hard to compete.

A safe prediction is that they will start buying brands as Target did in the 80s and 90s.

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