Twitter’s new deals to live-stream major league baseball and the National Hockey League could be a game-changer

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Twitter struck deals yesterday with Major League Baseball and the National Hockey League to live-stream their content, a potentially game-changing move for brands that traditionally advertise during televised matches.

Given that digital advertising costs less than its broadcast counterpart, brands could save significantly by switching to the social platform.

While the platform has seen weak demand for its most recent ad products as well as slowing use on the part of consumers, a wide array of exclusive sports content could encourage both advertisers and users to revisit the platform.

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UK consumers are worried about the economy post-Brexit, says new survey

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Deloitte’s Consumer Tracker for the second quarter of 2016 — which tracks how confident British consumers are feeling about seven key issues related to household finances — was released on Tuesday, and showed that while overall consumer confidence was unchanged (at -8) in the immediate aftermath of the vote, the economic uncertainty brought about by the referendum result will take its toll over the coming months.

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Pokemon has set a new App Store record for first-week downloads

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Apple confirmed Friday that the game had set a new App Store record for first-week downloads, but declined to give specific numbers or say which app had previously held the record.

Investment bank Needham said earlier this week that Pokémon Go could generate $3 billion in revenue for Apple over the next 12 to 24 months.

Confusingly, Nintendo’s shares plunged after it warned Pokemon Go won’t boost earnings much. Nintendo warned late Friday the game will have a limited impact on its earnings.

Shares fell as much as 18% early on Monday, after a big rally in the weeks following the game’s debut and runaway success.

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Yahoo! has been sold to Verizon

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The board of the Silicon Valley company Yahoo! has agreed to sell Yahoo’s core internet operations and land holdings to Verizon Communications for $4.8 billion, reports the New York Times. 

After the sale, Yahoo shareholders will be left with about $41 billion in investments in the Chinese e-commerce company Alibaba, as well as Yahoo Japan and a small portfolio of patents – otherwise known as the profitable bits of the company. 

Marissa Mayer, Yahoo’s chief executive, is not expected to join Verizon, but she is due to receive a severance payout worth about $57 million.

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We knew it was bad at Yahoo! but not this bad

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As Yahoo accepted the final bids for its core business on Monday, the internet company revealed just how badly that business was deteriorating, reports The New York Times.

Yahoo said that its revenue in the second quarter fell 15 percent, after excluding accounting adjustments, and its operating profit fell 64 percent.

Yahoo also acknowledged that Tumblr — its biggest acquisition under its current chief executive, Marissa Mayer — was now worth only one-third of the $1.1 billion that Yahoo paid for it in 2013.

Ms. Mayer, who promised “not to screw it up” when she announced the purchase, never found a way to effectively sell ads on Tumblr, despite repeated changes in leadership and strategy.

According to the research firm eMarketer, Yahoo will get about 1.5 percent of the world’s digital ad revenue this year, down from 2.1 percent last year. By comparison, Google is expected to command 30.9 percent of the market and Facebook is expected to garner 12 percent.

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Pokemon Go just went live in Japan

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Nintendo finally released its chart-topping smartphone game in its home market, weeks after it made its debut overseas. The game has added as much as $20 billion to the company’s market value, and it’s also boosted shares of McDonald’s Japan, an exclusive partner for the app. Perhaps this will give a further boost to Nintendo’s share price, which was levelling off at time of writing.

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