This is the biggest obstacle to mobile sales

May 27, 2016

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The biggest obstacle to mobile sales is friction during the checkout process.

Shoppers on brands’ mobile phones sites have to complete on average 13 text fields to complete the transaction.

There are exceptions.

Bud Light has developed a one tap beer delivery app.

Domino’s goes even further. Open its new Zero Click app and you have ten seconds to cancel before your pizza delivery is on its way.

 

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Retailers! Home Depot are winning. Here’s how

May 27, 2016

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While many bricks and mortar retailers are foundering Home Depot is going from strength to strength.

In store sales rose 7% and their online business grew by 22% in the first quarter of 2016. The company enjoyed $5billion in revenue from online in 2015.

Home Depot is one of the ten largest e commerce businesses in the US.

The secret of their success is that Home Depot allow customers to buy online and then pick up in their local store.  It also helps that a lot of products Home Depot offers are not available from Amazon and can not be shipped easily.

 

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Australia: a terrifying glimpse of the future for advertisers

May 27, 2016

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Australia is a terrifying glimpse of the future for advertisers.

Down Under illustrates the global shift in ad spending from traditional channels to the Internet.

Ad spend in Australia was AUD $13billion is 2010. It’s predicted to be $16 billion in 2020. Good news?

In 2010, tech firms such as Facebook and Google controlled about $1.4billion in ads. By 2020 they are predicted to be scooping up $9.6 billion.

What does that mean? Traditional media players who were splitting a pie of $11.5billion will soon be fighting over $6.5 billion.

That means copy-writers, planners and ad execs are going to be out of work.

 

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Remember Vine? It’s dying

May 27, 2016

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Twitter’s six-second looping video platform was all the rage in 2013, but now marketers and influencers are leaving for Snapchat, Facebook, and Instagram.

A year ago the app was the 45th most popular app in the iOS store, now it’s 191st.

52% of influencers with followers counts greater than 15,000 have left the platform since January.

 

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Gawker considers a sale in wake of “vindictive, decade-long campaign” by tech billionaire Peter Thiel

May 27, 2016

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Who needs to watch TV show Silicon Valley?

The controversy surrounding Hulk Hogan, Gawker Media and Tech Billionaire Peter Thiel is hotting up.

Nick Denton, Gawker’s founder and majority owner (and, full disclosure, a friend of Furthr)   published a letter on Thursday on Gawker, hours after the company acknowledged that it had hired an investment banker in recent weeks to help it explore strategic options, including a possible sale.

Mr. Denton harshly criticized what he said was a lengthy, unnecessary vendetta Mr. Thiel waged against not only Gawker Media but also individual journalists.

“This vindictive decade-long campaign is quite out of proportion to the hurt you claim,” Mr. Denton wrote on Thursday.

The day before, Mr. Thiel, a co-founder of PayPal and an early investor in Facebook, acknowledged in an interview with The New York Times that he had bankrolled lawsuits against Gawker, including one by the wrestler Hulk Hogan, whose real name is Terry G. Bollea.

In March, a Florida jury awarded $140 million to Mr. Bollea in his case against the company for publishing a sex tape. The company is expected to appeal the verdict.

Other lawsuits against Gawker, led by the same lawyer, Charles Harder, representing Mr. Bollea, are still pending.

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If you want your book to be a bestseller, make it yellow

May 26, 2016

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Amazon now accounts for about 45% of all books sold in the U.S

As Amazon’s importance as a bookseller has grown, publishers are pushing their designers for brighter, bolder covers that pop for online shoppers.

Yellow is the colour of choice. The reasons? Yellow jumps off online pages and it can support both dark and bright type and graphics. Also, it carries no gender association and can signify anything from sunshine and optimism to a danger warning, making it a strong choice for a variety of genres and topics.

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Facebook backs down over Trending Topics furore

May 25, 2016

Facebook says it’s altering the makeup of its controversial Trending Topics section in response to a Senate inquiry over alleged censorship of conservative news sources.

The company’s news operation will no longer rely on a top-10 list of websites — which includes The New York Times, CNN, and The Washington Post — to determine whether a subject is newsworthy or not.

It’s also eliminating its list of as many as 1,000 websites it uses to assess the relevance of stories, as well as the RSS feeds it uses to aide its algorithms.

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EU plans to regulate Facebook and Google

May 25, 2016

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After a year of consultation, the European Commission will today announce plans to regulate online platforms such as Facebook and Google, says The Economist.

Of the world’s 176 largest platforms—online matchmakers that bring different customer-groups together—only 27 are based in Europe.

Europe’s platforms account for only 4% of the total market capitalisation.

New European rules may not help bridge that gap, but platform regulation is rocketing up the political agenda elsewhere.

In America, accusations that Facebook has influenced the amount of conservative news displayed on its social network have sparked fiery debate about platforms’ power.

Expect more regulation. Rare are the areas in the economy and society that platforms do not touch in some way.

Put simply: Facebook is becoming way too powerful.

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