While brands are moving away from Twitter in favour of trendier social media platforms, the candidates for the US presidency are all over it like a cheap suit.

In 2012, the Romney campaign averaged one tweet per day. Today, even though primary season isn’t yet over, the top candidates post at least three times more frequently.

But Twitter is tricky for candidates. Generally, they must appear spontaneous, but also make no gaffes (or spelling mistakes).

Donald Trump has bucked the trend on Twitter as elsewhere. His Twitter presence is defined by unapologetic, seemingly spontaneous bluntness, a tone that has helped the candidate gain more than six million followers.

He continues to trump other candidates in popularity, despite a continuing series of controversial gaffes: appearing to place Paris in Germany, retweeting a speculation that Iowan voters had “issues in the brain,” posting a graphic in which a stock photo of Nazi re-enactors took the place of American soldiers.

Yet the candidate has not apologized for those incidents, instead blaming the mistakes on “a young intern.”

But he is not as bad as Jeb Bush. He recently spawned a meme when he tweeted a gun with the caption “America,” an indelible image to end the campaign of a candidate who has never been very good at social media. Below is the gun pic he tweeted. Yeah. I know.

Interested in digital training? Contact Andy at Furthr right now.