This is the Yves Saint Lauren photo just banned by the UK for being “irresponsible”
This Yves Saint Laurent image shows a women lying along the curved corner of a room.
Part of her chest is exposed and her ribs clearly visible. Her legs, stretching away and clad in stockings and platform shoes, seem about the same diameter above the knee as below it.
It was banned Wednesday by the Advertising Standards Authority.
It had appeared in Elle Magazine, where it was spotted by a reader who alerted the ASA.
According to the ruling issued by the regulator, Elle told the ASA it had no comment on the decision.
But Yves Saint Laurent told the ASA it didn’t agree the model was unhealthily thin.
ASA spokesman Matt Wilston tells Quartz that the agency’s objection was not to the model herself.
“However the techniques used in the YSL ad, such as the lighting and styling, made the model look unhealthy and was therefore irresponsible,” he says.
Hospital admissions for eating disorders in young people almost doubled in the UK between 2011 and 2014.
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