YouTube is responsible for about 40% of online video consumption, which is surging. And yet, relative to other forms of advertising (online and traditional) online video has a long way to run.  Youtube’s informal streaming music service, is now the largest in the world, both in terms of streams per month and monthly users. It’s doubling down on that with a subscription-based audio product expected in the coming months. All this makes the $1.65 billion Google paid to buy YouTube in 2006 seem like a killer bargain.

Posted in: Infographic of the day