The above Tweet, by US agency Huge, took two months to come up with.

Some corporations are getting rolled on their social media campaigns. No wonder the Ad Contrarian says online advertising is a disaster. For instance:

• 62% of web traffic is reportedly phony
• 54% of display ads paid for reportedly never ran
• 57% of video ads paid for are apparently never seen
• Fraud and corruption are massive and reportedly in the billions
• Interaction with display advertising is essentially non-existent (1 in a thousand)
• As much as half of all video viewed on line may be porn
• Regardless of what media buyers say, nobody knows where their online ads run

Corporations! Beware social media agencies with complicated plans.

 

Posted in: Infographic of the day